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How Coolbrands Stay hot Branding to Generation Y

Bergh, J. V. D,

How Coolbrands Stay hot Branding to Generation Y Textual Documents J. V. D. Bergh - New Delhi Kogan Page Ltd 2011 - 249.

ISBN: 9780749462505

Subjects--Index Terms: General management

Dewey Class. No.: 658.827

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Navsari Agricultural University Library

How Coolbrands Stay hot Branding to Generation Y