Shopper Marketing : How to Increase Purchase Decisiory at the Point of Sale (Record no. 23423)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00654nam a2200181Ia 45e0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140102n2012 ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749464714 |
| 021 ## - | |
| -- | 978-0-7494-6472-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stahlberg, Markus, |
| Relator term | Author., |
| 245 #0 - TITLE STATEMENT | |
| Title | Shopper Marketing : How to Increase Purchase Decisiory at the Point of Sale |
| Statement of responsibility, etc. | Markus Stahlberg |
| Medium | Textual Documents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Kogan Page Ltd |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 275. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising Point |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | General management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Textual Documents |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | University Library, Navsari | University Library, Navsari | 28/03/2012 | Bulsar Book Store | INR | 995.00 | 658.157 STA | 51092 | 30/03/2018 | 1 | 24/03/2012 | Textual Documents | 12747 |